connecting.the.dots
Cross-industry, cross-functional and cross-border executive experience for fintechs and insurtechs.
Young companies rarely stall on technology. They stall where things meet — where a product decision runs into a regulatory constraint, where an expansion plan outpaces an operating model, or where a vendor choice undermines commercial viability.
G2 Advisors works at those junctions, aligning stakeholders and delivering results from a methodical approach, real executive experience, and accountability across industries and markets. The value lies not in deeper expertise in any single function, but in the ability to connect the dots between them.
What we do
Strategic and operational consulting
Strategy that survives contact with the operating model. And respects the constraints of a fast-moving environment, where MVP beats perfection any time. A clear path to results and the unglamorous work of making it executable: sequencing, ownership, and the decisions that have been deferred. In a time-boxed engagement with a well-defined end.
Fractional and interim executive management
Executive capacity without a full-time hire. Stepping into a COO, CIO, CCO or general management remit for a defined period: to hold a function through a transition, to build one that does not yet exist, or to bridge until the permanent hire lands. Including roles that carry regulatory accountability.
Advisory and non-executive director roles
Board-level guidance for founders and investors. Non-executive director and advisory board mandates, and the informal version: a standing sounding board for a CEO who needs someone with no stake in the internal politics. Governance that is useful rather than ceremonial.
About
Gerald Gruber
LinkedIn(opens in a new tab)Gerald has spent three decades at the intersection of financial services and technology — as a strategy consultant, as a general manager, and as an executive carrying commercial, operational and regulatory accountability.
Built cross-border, not just advised on it. Banking branches in Germany, France, Spain and Ireland; a US insurance distribution entity licensed across all 50 states; a US bank charter application run with the OCC, FDIC and the Federal Reserve.
Regulated roles, across the EU. Vetted and approved as a banking and insurance executive by national regulators in the Netherlands and Ireland. Managing director mandates in German and Lithuanian entities, as well as a non-executive director mandate at an Irish financial services provider.
Growth, in smart ways. Built out a neobank's product proposition by integrating with strategic partners; drove user numbers and profitability through merger and acquisition projects; enabled 10x top-line growth at stable OPEX through bold decisions in technology and operations.
Up, and also Down. Stood regulated entities up and led their structured wind-down across multiple jurisdictions - two different disciplines, and few people have done both.
He founded G2 Advisors in 2019, and works from Vienna and Stuttgart, mainly across the German-speaking markets, the Benelux and Ireland.